Get it on Google Play
Checkout you control
Your shop.Your brand.Your phone.
Ooulet turns a small business into a real online store. Built in India, run from an app, free to start.
Get it on Google Play
Free to start on Android.
No card, no laptop.
- 20,000+
- sellers
- 500,000+
- orders processed
Shops of every kind, in every corner of the country, run from a phone.
Themes, products, orders, payments, discounts and shipping. Every part of running a store, in one place.
Everything your store needs, in one app
Product catalogue
Orders and fulfilment
Ready-made themes
Live sales dashboard
Built-in payments
Discounts and offers
Shipping and delivery
Plugins and add-ons
Ask your store anything.Auro already knows.
Last 7 days performance
Your store is doing really strong this past week. 237 visitors came by, and 28 orders landed. That is 11.8% conversion, well above the 1 to 3% e-commerce average. You have made ₹28,023 with zero refunds.
- ₹28,023
- earned
- 28
- orders
- 11.8%
- conversion
- 237
- sessions
No dashboards to learn and no reports to run. Ask in plain language, from the app, and Auro reads your live products, orders and analytics to answer.
Pick a theme, make it yours
Eighteen ready-made storefront designs. Change the colours, fonts and layout to match your brand, without touching code.
18
themes included, with more added over time.
From first product to first parcel
Four steps, all of them on your phone. There is no point in the process where you need a laptop.
01
Set up your shop
Add products, photos and prices, then pick a theme and make it your own.
02
Tell everyone
Share your store link, run a discount, and post it where your customers already are.
03
Orders start landing
Take UPI, cards or cash on delivery. Print the label and hand the parcel over.
04
Run it from anywhere
Check sales, reply to buyers and restock, from the sofa if you like.
Reviews and feedback from real Ooulet sellers.
House of Vatika Launched our store and took 60 orders on the first day. The team actually listens to feedback and ships the features we ask for.
Ayush Saini I've been using this app to create my e-commerce website directly from my phone, and it's absolutely amazing!
Keerthana Murugesan Simply great. I'm amazed by the customer care, they never fail to help you anytime.
Sahil Negi Ooulet has raised the bar for e-commerce store builder apps! It combines efficiency with a modern aesthetic.
Vijay Vaishnav This incredible app allowed me to create a fully functional website for my business without any coding skills required.
Sanjay Choudhary This app combines aesthetics with functionality, creating an unbeatable e-commerce solution.
Built in India, for founders who mean business
Made in Roorkee. Every one of these exists because a seller asked for it.
UPI, cards and netbanking
One gateway through Ooulet Pay. Your buyer picks whatever they already use.
Cash on delivery
Switched on by default, not buried in a settings page, because that is still how a great many Indian orders are paid for.
Bank transfer
Take the money straight into your account and confirm the order yourself.
GST invoicing
Proper tax invoices on every order, without a separate tool.
Delivery that knows your pincodes
Connect Shiprocket and ship across the country, or hand it to your own delivery boy and mark it sent.
Customers reach you on WhatsApp
Add the chat button to your storefront so buyers message you where they already are.
Start free. Pay when you grow.
Every plan includes hosting and SSL, and all prices include GST. Save up to 20% by paying yearly.
Free
For testing your idea
₹0
forever
- 10 products, 3 collections
- 50 orders a month
- Payments, COD and WhatsApp share
Starter
For launching your store
₹499
per month
- 500 products, 100 collections
- Custom domain, Ooulet branding removed
- 8 themes, 50 AI credits a month
Growth
Recommended for growing sellers
₹999
per month
- 1,500 products, all 18 themes
- Inventory and abandoned cart recovery
- 3 staff accounts, 200 AI credits a month
Scale
For serious D2C brands
₹2,499
per month
- 10,000 products, 2,000 collections
- Customer segments, 10 staff accounts
- Call support, 500 AI credits a month
0%
Platform fee on every plan, including Free. Ooulet takes nothing from your order value. Your payment gateway charges its own processing fee separately.
Questions sellers ask before they start
More FAQs
What does it cost to start?
Nothing. The Free plan is ₹0 forever and includes hosting, SSL, payments, cash on delivery and WhatsApp sharing, with 10 products and 50 orders a month. Paid plans start at ₹499 a month and all prices include GST.
Do you take a cut of my orders?
No. The platform fee is 0% on every plan, including Free. Ooulet takes nothing from your order value. Your payment gateway charges its own processing fee on online payments, which is separate from us.
Can my customers pay cash on delivery?
Yes. Cash on delivery is switched on by default, alongside UPI, cards and netbanking through Ooulet Pay, and direct bank transfer.
Do I get GST invoices?
Yes. Ooulet issues proper tax invoices on your orders.
Do I need a laptop or any technical skill?
Neither. You build the store, add products, choose a theme and track orders from the Ooulet app on your phone. No code at any point.
Do I need an Android phone?
The Ooulet app runs on Android, so you will need an Android phone to build and manage your store. Your customers need nothing at all: your storefront is a website, so it opens on any phone or computer, iPhone included.
Can I use my own domain name?
Every store gets a free Ooulet subdomain straight away. Paid plans let you map a domain you already own, or buy one.
How does delivery work?
Connect Shiprocket to ship anywhere they reach and add tracking automatically, or deliver orders yourself and mark them sent from the app.
Can I sell digital products?
Yes, Ooulet supports the sale of digital products alongside physical ones.
Open your shop today
Twenty thousand sellers already run their whole business from this app. Yours takes an afternoon to set up.
Get it on Google Play- Free forever plan, no card needed
- 0% platform fee on your orders
- No laptop, no code, nothing to install